Amazon Advertising: Registration

Amazon Advertising offers a variety of ad solutions for customers ranging from small sellers to advertising agencies and large brands. During my time in the Ads UX org, I was on the design team focused on utilities. I was responsible for redesigning the registration process for all of Amazon Ads. This redesign was tied to multiple VP level goals and intended to scale with large account-level changes on the horizon.

Designs do not contain any real account information. All information has been populated for mocks (fictional) or scrubbed from screenshots.

The before

Complex user flow (before)

The after

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